Understanding business and understanding marketing (especially digital marketing) are two very important skills that will help you in your journey to becoming a better online marketer and successful business person.

Jonathan Houston, Digital Marketing Lead - Technology at Deloitte Consulting, has always been investigative by nature. His very inquisitive inclination led him into conducting an exploratory enquiry into the reasons why people prefer to buy some products above others – thus signalling the beginning of his career in marketing. Jonathan is a Google AdWords Certified Professional and a regular columnist to Memeburn.com – an online eMagazine that focuses on web and innovation technologies – with a special focus in startup news and technology trends in emerging markets. In August of 2012, Jonathan was a guest speaker at the ITWeb Social Media Summit where he presented papers on "Social Media in a B2B Environment." He also featured on The Justice Factor and eTV News where he educated the masses on the effect of social media on the 2011 South African Local Government Elections. Prior to joining Deloitte Consulting, Jonathan honed his skills and expanded his knowledge working in a digital marketing agency - crafting, planning and executing strategies for a number sizeable clients across a variety of industries.”